Portfolio

Sample 1:
Raffle Project

Overview: 

As a Social Media Manager at LocalGood, I was responsible for holding social media events and leading the creative team. We held a raffle where I assigned each team member to design content for Instagram, Facebook, and TikTok. I created the video above for Instagram. For this raffle, we partnered with another company to increase reach and engagement for their business.

Goals: 

-Make the raffle easy to enter, so more people engage with our content.

-Post creative reminders about the raffle on our stories every day to increase awareness and reach.

-Collaborate with team to produce raffle content for Instagram, Facebook, and TikTok.

HOW TO ENTER: ⤵

Hey everyone! We are doing a raffle featuring these gorgeous clay earrings created by Kayla French, the founder of MadeByClayla!

You receive an entry for each task you complete: 

-Comment and Like this post

-Tag a friend who loves jewelry in the comments.

-Follow us (2 entries)

-Share this post on your story (2 entries)

⭐ The raffle closes on the 31st of this month at 11:59 pm. The winner will be announced the next day on our story (8/1)! ⭐

Sample 2: Instagram/TikTok Reel

For this reel, I used trending audio to create a short Instagram video for After Dark Illustrations that received 20.5k views.

Sample 3: Branded Video Content

I designed this video to advertise sculptures sold by LocalGood, created by Cheryl Williams Art.

Project 4: Story Telling Content

Rain splattered against the window as Steve relaxed in his cozy recliner. The swirling clouds above painted the sky a startling mix of silver and charcoal. Luckily, he was safe inside his warm abode, listening to the pitter-patter against the window panes.

 

Plip! Plop! Plip! Plop!

 

Beads of water drenched the earth.

 

Steve gazed outside his front door. Grey, blue, and gloomy hues entered his vision. The winter storm was shockingly beautiful. Amidst the chaos, his mind lit up with a spark of creativity…

 

A new work of art was born.

 

‘Winterview’ is a photograph inspired by the COVID-19 pandemic and the stark beauty of winter and rain. Steve Hauck is an award-winning photojournalist and the founder of Videre. Learn more about each story behind his profound photographs on the LocalGood website in our bio!

Project 5: Facebook Group Launch

The Problem:

LocalGood faces the problem of raising funds for credible charities and finding a larger audience that is passionate about art. I am tackling the challenge of organizing a Facebook group that will boost reach and spread awareness of LocalGood's mission to help others.

My Suggestions:

  • There are endless Facebook groups about art. In order to perform well, we need to stand out. We should create a group where artists share their work, ask for art-related advice, and share their creative struggles. 

  • Every member must answer a questionnaire before joining. We should have a few questions regarding rules and art. At the bottom, we should mention our other social media pages to drive traffic across different platforms.

Overview:

LocalGood is a nonprofit organization dedicated to sharing the inspirational stories of many artists, selling their work, and donating 5% of all LocalGood profits to credible charities. The goal of this project is to expand our community of artists and drive traffic to all of our social media pages.

Strategic Approach:

Increase audience engagement and reach by:

  • Sending invites to friends on Facebook

  •  Promoting the group across all platforms

  • Telling partnered businesses to share the group with others

  • Holding a raffle where only group members are allowed to participate

  • Have a Q&A every Sunday

  • Post every day and engage with users to keep the group active. Hold special events regularly. Example: raffles, Q&A, art competition.